– Advertisement begins –
Hot Deal! DL-sized Flyer Printed
Specs: 98mm x 210 mm
Quantity : 10,000 (Deal 1) / 20,000 (Deal 2)
Paper Stock: 150 GSM
Gloss Full colour, Double Sided
4 colour CMYK Front & Back. Limited Special Price!
Deal 1 (10,000 pcs): Only $291.00 + GST
Deal 2 (20,000 pcs): Only $531.00 + GST
– Advertisement Ends –
Flyers and brochures are one of the more cost friendly ways to inform a particular target group of customers about your products or services, with immediate results.
Here are some pointers on how you can make your flyers attractive, contemporary while cost effective!
- A great and attractive design is the first step! Spend the time to RESEARCH how you can create a trendy and contemporary flyer by observing the latest advertisements in the newspapers or magazines.
- Basic design 101 suggests that the natural reading flow is from left to right, starting from top to the bottom of the page (unless your flyer is in a language other than English). It’s advisable to keep to the standard practice.
- Hire a professional CREATIVE DESIGNER who understands the printed matter and be sure to inform the designer that it’s for print, and not for a website. Ask for the source files, so that in future, you can have it re-used or re-designed just in case the designer you hired to create the original is not available.
- Hire a professional COPY WRITER, otherwise, write your own material and do not hesitate to run it by at least a few of your friends to ensure it’s easy to comprehend.
- Select a ROYALTY-FREE IMAGE or ILLUSTRATION or use a photo that rightfully belongs to you.
- Ensure your HEADLINE and CONTENT are catchy! Imagine you’re the one reading it. Would you keep the flyer, or not? Some flyers are designed so attractively, people keep it as a souvenir or even as a bookmark! A large headline, followed by key points in the sub-heading, and finally no more than 50-words descriptive text content.
- Include your logo, company name, website, email, telephone, mobile phone, address (and if relevant, store opening/closing hours) at the bottom part of the flyer.
- Avoid meshing up images, or placing text on top of a busy image. The worst thing in conveying a message on a flyer is when the customer has difficulty reading! Exercise the ‘less is more’ practice and you’ll be sure to have a winning flyer design!
- What SIZE should you select? The standard DL-sized (98mm x 210mm) printed front and back is recommended. For comparison sake, the standard A4 paper is sized 275mm x 210mm. So the DL size is effectively one-third the size of an A4 piece of paper.
- What TYPE OF PAPER should you select? We recommend at least 150 grams, on art paper. Gloss or matte is a subjective preference.
- How MANY PIECES should you print? The more you print, the more cost effective it gets. So plan your printing in advance and you could enjoy large savings! A good starting point is 10,000 – 20,000 pieces for a week’s campaign. Or, 50,000 – 100,000 for a month’s campaign.
- What is the significance of printing it in FULL COLOUR? Full colour, or four colour printing is really not that much more than a spot-colour or one-colour printing. It lends more credibility and professionalism to the look and feel of the flyer.
- Remember, the main objective of your flyer is to entice and attract customers with a course of action. Decide what that is, and be consistent with ONE CONSISTENT MESSAGE. Try not to put too many messages in the one flyer.